I'm incredibly passionate about using illustration as a tool for positive social change and activism. Here are a handful of projects both client-based and self-initiated which are close to my heart. Learn more below about each project and the charity or organisation it supports.
A personal illustration series sparked by the abortion ban in Alabama. The intent with this series is to help communicate the lengthy and criminal process of abortion in Aotearoa, something which many people are unaware of or may not feel comfortable facing. The format is designed to suit an Instagram 'swipe through' feed post, as a sequence of bold illustrations and informative facts/research. This series enables people to connect with this difficult (and polarising) subject, and offers additional resources for readers who would like to learn more. By opening up a dialogue around abortion law in New Zealand we can begin to break down barriers and create productive discussions, while eliminating the taboo perception many people still have of abortion in our country. alranz.org/
Christmas card bundles sold over 2018/19 Christmas to raise money for Women’s Refuge New Zealand. A self-initiated project, I was inspired by memories of mum struggling to provide a Christmas for my siblings and I some years growing up. I hated the idea of any child thinking Santa wasn’t coming to them, and the last thing that families relying on Women's Refuge for safety and support should be worrying about is Christmas. These were sold through my website initially, but after a very positive response they were stocked at The Axe in both stores, plus I sold large orders for corporate bundles to Avène and The Axe/Stacks Furniture. 100% of the profits were donated to Women’s Refuge New Zealand, over $300 in total. womensrefuge.org.nz
Look Good Feel Better is helping people face cancer with confidence by providing free, community-based programmes for any person, with any cancer, at any stage of their treatment. This work was created to tell the story of what LGFB does and showcase women in various stages of treatment in a beautiful way. In addition to being used throughout printed booklets and other material for their community sessions, I donated two prints for a charity fundraiser and designed a one-off car wrap for their sponsor, Mazda. lgfb.co.nz
The No Project is a personal project I launched in 2018. Once per year I create a new limited edition print to raise money for Wellington Rape Crisis. I had the idea for this project sitting in the back of my mind for well over a year, but I struggled with finding the 'right' time to release it. The reality is there is no right time to be discussing rape and sexual assault because it shouldn't be something anyone has to experience in their life. Unfortunately the statistics speak for themselves and with 1 in 5 women being subject to sexual assault in their lifetime. In light of the recent #metoo and #timesup movements I feel like we’re shifting to a place where women are encouraged to speak out about sexual assault, and more likely to be believed when they do. When I was a teenager I was raped and I spent many years pretending it never happened. Organisations such as Rape Crisis aim to educate others to prevent rape and sexual abuse and provide specialist support services to survivors of rape and sexual abuse and those who support them, in a way that is feminist, informed, sustainable and holistic. 100% of the profits from the sales of these limited edition prints are donated to Rape Crisis Wellington, and in 2018 alone I was able to donate more than $800. wellingtonrapecrisis.org.nz
Prepair NZ is a registered charity founded by Irene Wakefield providing education for young women about emotional abuse, self love and healthy relationships. Over the past couple of years I have been creating original illustrations for Prepair used in print, web and social media to help with storytelling and communicating to young women what Prepair represents and how it can help them. Additionally I worked with Irene to produce imagery which represents the different personas they serve, based on survey research. By incorporating illustrations into their brand and media, it helps to communicate their story and fosters an approachable dynamic with the young women they are attempting to reach. prepairnz.com
Dignity NZ is a social enterprise which provides a women’s wellbeing initiative in Aotearoa. Companies can purchase a subscription to have sanitary items provided at their workplace and in turn support a buy one, give one model to provide sanitary items to girls in secondary school currently going without. My illustrations are used to help communicate what Dignity does, what they stand for, and who they are. They are used on the Dignity NZ website and social media, as well as in workshops as presentation and print material. www.dignitynz.com